158 is an advertising network formed by the Yahoo Bing Alliance. is meant to be the best Adsense alternative and it does a decent job at being an alternative but it is far from passing the King of Display Advertising. has an issue of lack of display advertising as of now the advertising units are only CPC meaning it doesn’t matter how many times they are viewed you don’t get paid until they are clicked on. However, there is hope because is expected to add display advertising by 3rd quarter of this year. The only issue is that we arent quite sure how it will turn out as the beta is very limited and exclusive to get into. Not to mention we have very little information on the rates so the review panel at the bottom factors out the display advertising entirely.


My time with has been interesting my advertisement receive very little clicks thus are generating very little revenue however, they have their purpose of filling up extra ad space on the website. The support and account partner or monitor I have had issues with. The account manager never responded to my email  but maybe it was a bad time but what I know is I have sent him an email over a month ago and never got a response who knows?

The Customization of the advertisements is wonderful and the company even has a recommended feature where it will change the appearance depending on the highest performing styling. Not only that but you have the option to display a mobile advertisement which can produce a very high CTR on your mobile website. If you are using a responsive website it will just float at the bottom like it should and the best thing is there is no additional code or editing to display it.

You have quite a few different ad formats to choose from:

  • 336×280
  • 300×250
  • 728×90
  • 600×250
  • 160×600
  • 728×20
  • 600×120
  • 468×60
  • 120×300
  • 120×600
  • 300×600
  • 160×90
  • 180×150
  • 200×200
  • 250×250

Most of these are not standards sizes or even recommended sizes according to IAB however, they do fit in different locations that a normal Adsense advertisement wouldnt. For instance instead of an Adsense link unit of 728×15 try replacing it with the 728×20 from and see if you receive more income. Also remember to customize your advertisement to your website design so that way you get the highest CTR possible. is a great Adsense alternative and is definitely worth a shot to either supplement or replace Adsense.

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