Alphabet the parent company of Google has been given an extended week to formally respond to allegations from the EU that it is blocking other online search advertising services in order to solidify their own AdSense service.
The deadline has been extended to Nov. 3 from Oct. 26, European Commission spokesman Ricardo Cardoso said, making it the second extension.
“Google asked for additional time to review the documents in the case file. In line with normal practice, the commission analyzed the reasons for the request and granted an extension allowing Google to fully exercise its rights of defense,” he said in an email.
The charge was made against the company in early July, which is the third and latest antitrust case that has been raised by the EU against Alphabet and accusing it of abusing its market power in the placement of advertising on third-party websites.
This particular case is built around the AdSense for Search product which allows websites to place a search engine on their own website and the searches will generate revenue by placing advertisements within the search results.
The deadline for Google to respond to its first charge that it favors its own shopping service over rival companies and a second accusation that it abuses its dominance of its Android operating system for phones to squeeze out rivals remain unchanged at Nov. 7 and Oct. 31 respectively.
Google has continuously denied any wrongdoing.
Google is one of the largest companies in the world and its use of search it’s a controversial one among officials in the EU and around the world, the reason for this is because Google controls the gateway to which users gain access to everything else on the internet. So much so that instead of say let me look that up we say “let me google that”. It’s become a brand that is too big to stop and therefore its constantly under assault that is favoring its own products which has little to no basis.
Google like any other online business hire’s SEO’s to optimize their websites. It’s hard to say for sure though whether or not Google applies a special “Google Boost” to its own products.